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BECOMING FEARED AND REVERED

Our strategy

We know one thing

WOMEN KNOW HOW TO ORGANIZE

Whether you need a recommendation for a restaurant, lender, who to vote for, or whether or not to hit send on a text – (sis, wait until the morning) women will do the research, share their testimony, and send all the links to help out their community. That’s what Supermajority is all about: helping women realize their power to become advocates and organizers. It’s about relationships, and using relationships to bring people together, call people in, and mobilize around a common cause or goal.

GET CAUGHT UP

‘WOMEN-TO-WOMEN’ ORGANIZING STRATEGY

We started off organizing our members to confront the Trump administration’s harmful agenda to women and their allies. We trained volunteers, organized communities, and turned out voters.

We called it our ‘women-to-women’ organizing strategy – because our volunteers didn’t just help women in their communities vote, they asked those women to mobilize others in their networks to do the same. And it worked, we created a movement and won an election!

By Election Day 2020

HERE’S WHAT WE DID TOGETHER

Sent over 8 million text messages to ensure women knew how to vote safely and securely in a pandemic

Contacted over 4.5 million women voters in key states

Prioritized reaching young women and women of color in PA, AZ, GA, and MI

WE HELPED OUR MEMBERS VOTE, TOO!

1.8 million people

In our Facebook community read, reacted, or responded to Get Out The Vote (GOTV) content.

225 million organic impressions

Across social channels in the 4 days leading up to and including Election Day.

2.8 million additional voters

Reached by our personalized GOTV messages and reminders on Messenger.

Fighting for the Majority Rules

WHATS NEXT FOR SUPERMAJORITY

Our fight for equality didn’t end with the 2020 Election. It was just the beginning. Supermajority is committed to building a powerful, united community of women so feared and revered, our elected leaders have no choice but to follow our lead.

WE ARE VOTING

Midterm elections are critical to building power long term, but voter turnout is historically lower in midterm and local elections when compared to general elections. 

Supermajority is continuing our woman-to-woman organizing and investment in state-based work to increase voter turnout and sustain an engaged, informed voting bloc of women—in every election.

WE ARE INNOVATING

The landscape is constantly changing, and our movements need to equip ourselves with tried and true tactics. We also need to test and refine emerging and innovative strategies so we can continue to win.

That’s why Supermajority is committed to launching and sharing research, so our organizing is informed and coordinated. Supermajority is also piloting our values-based deep conversations training and phone banking, proven to be more effective than traditional voter contact.

FOR WOMEN TO SHOW UP FOR EACH OTHER, WE NEED TO SHOW UP FOR WOMEN.

We imagine a future where women are so powerful and united, we can’t be ignored. But the secret to building and sustaining that future lies in our relationships with each other – the willingness to struggle, organize, and celebrate alongside each other – over and over again. That’s why everything Supermajority does is rooted in community, so that our members know they have a supermajority of women who have their back.

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