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What We Do

Supermajority is driven by a single-minded purpose—to strengthen the political power of women to make the Majority Rules real.

Supermajority’s work focuses exclusively on mobilizing high-potential young women voters—infrequent and non-voting women ages 18 to 35—in order to win key elections and protect and expand our freedoms.

Our programming

We did this work powered by the women in our community—that’s what makes Supermajority so special.

Membership & Offerings

Our membership grew to just over 500,000 women in 2023, and we introduced new exclusive offerings to attract younger, more racially diverse members. What’s even more promising is that 37% of our members were repeat volunteers, completing two or more shifts throughout the year.

Creating Community

Our members came together for in-person meetups in Michigan and Pennsylvania. They joined us for regular virtual programming such as New Member Orientation and Super Women Wednesday. Supermajority volunteers, members, and staff made nearly 500,000 attempts to contact high-potential young women voters in Pennsylvania and Virginia to secure crucial wins in both states.

On-Demand Trainings

They received on-demand training through our brand new Advocacy 101, and they deepened their organizing expertise through Organizing Night School, an organizer led virtual class with office hours. We trained 4,277 members to make phone calls, send texts, and even knock doors.

The 2024 Election Is Calling

Our reach

To engage young women where they are, we focused on our online reach in 2023 and rolled out a brand identity refresh across all of our online platforms. The results were clear, Supermajority was able to connect with millions of young women across the country and mobilize them to action.

By the numbers:

500,000+

In 2024, Supermajority’s membership grew to more than half a million strong. Our members joined us at online events, across our digital channels, and even connected with us in person at events in Michigan and Pennsylvania.

3,000

We met young women where they are through trusted sources. We launched a Gen Z advisory board, partnered with young women TikTok influencers and hosted an online comedy hour which boasted a viewership of nearly 3,000 across platforms.

12 million

Across our channels, Supermajority had nearly 12 million impressions through paid and organic social media. We created collaborative posts with a number of partners to expand our audience reach and even launched a TikTok channel.
Multiplying the Movement

Our partners

Throughout our work in 2023, we lifted up causes and issues that matter most and supported the young women making real change in their communities. We featured organizers from Starbucks Workers United, United Auto Workers, Sister Song, and others during our programming and events. We also initiated collaborative social post with groups like the Debt Collective and Poderistas—these posts were some of our most successful of the year.

WORDS FROM GRACIELA NIRA, ORGANIZER WITH STARBUCKS WORKERS UNITED

“It has been amazing to really plug in and develop and be a part of this ecosystem of solidarity, because it’s not just one fight… It’s the fight that we all have to make sure our work is valued.”

© 2024 Supermajority