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Staci McCabe | staci@precisionstrategies.com
“The way women are treated in society” is a top issue for women voters
Women across nearly every demographic segment think President Trump has made things worse, rather than better, for women
Washington, DC — August 20, 2019 — Supermajority, a new home for women’s activism, released the results of a comprehensive study, conducted by PerryUndem, that shows the majority of women voters, including 64 percent of Independent women, see the way women are treated in society as a top issue in the 2020 elections. Half of women voters reported feeling “worried,” “sad,” “scared,” or “angry” at the state of women’s rights and gender equality in the country.
Women across nearly every demographic segment are more likely to say President Trump has made things worse, rather than better, for women and voters connect a range of issues to gender equity, including equal pay (75 percent), paid family leave (64 percent) and violence against women (75 percent).
And on the heels of the #MeToo movement and the activism around the Kavanaugh hearings, the study finds that voters are motivated by the unprecedented number of abortion bans that have been passed this year and see the bans as directly connected to gender equity. The most common responses to the bans were “outrage” and “anger,” and a majority of voters, including 65 percent of Independent women, said the abortion bans made them motivated to vote in 2020.
“Gender equality is at the forefront of people’s minds, and in the national conversation, like never before,” said Cecile Richards, co-founder of Supermajority and former president of Planned Parenthood. “Attacks on women are not leaving them hopeless, but instead motivating them to take action.”
“This research further confirmed that women of color–particularly black women–are highly attuned to issues of gender inequality, but also are also more likely to believe that women are becoming the most powerful force for positive change in America,” said Katherine Grainger co-founder of Supermajority and Partner at Civitas Public Affairs Group. “We know this about women: we are motivated, we are resilient and together we are unstoppable.”
Among other findings, the research showed that:
You can view our top findings on voters’ views on gender equality in more detail in the executive summary and the presentation of the data.